Effect of Warning Labels on Consumer Motivation and Intention to Avoid Consuming Processed Foods

Primer Autor
Adasme-Berrios, Cristian
Co-autores
Aliaga-Ortega, Luis
Schnettler, Berta
Parada, Manuel
Andaur, Yocelin
Carreno, Constanza
Lobos, German
Jara-Rojas, Roberto
Valdes, Rodrigo
Título
Effect of Warning Labels on Consumer Motivation and Intention to Avoid Consuming Processed Foods
Editorial
MDPI
Revista
NUTRIENTS
Lenguaje
en
Resumen
Nutritional warnings (NWs) as a front-of-package label were implemented as a public policy aiding consumers with recognizing processed foods with high levels of critical nutrients (sodium, saturated fats, carbohydrates, and calories). However, in spite of this tool being well positioned in consumer decision making, there is little extant knowledge about the relationship between the message sent by NW, nutritional knowledge, consumer motivation, and the intention to avoid consuming processed foods. To understand these dimensions' relations, a theoretical model was created and subsequently tested through structural equations. We applied a survey to 807 home food purchasing decision makers. The results show that the direct effect of NW messages raises the intention to avoid processed foods, while eating motivation is negative in its direct effect on the same avoidance intention. However, the message sent by NWs had a mediating effect between the intentions to avoid processed food and eating motivation but showed no such effect on nutritional knowledge. This suggests that the message sent by NWs was able to turn negative eating motivation into positive eating motivation to avoid processed foods. In conclusion, NWs help mitigate eating motivations, as well as boost the intention to avoid processed foods.
Tipo de Recurso
artículo original
Description
This research was funded by ANID, Proyecto Fondecyt de Iniciacion, no. 11170495.
Esta investigación fue financiada por ANID, Proyecto Fondecyt de Iniciación, no. 11170495.
doi
10.3390/nu14081547
Formato Recurso
PDF
Palabras Claves
nutritional warning labels
front-of-package
processed foods
eating motivation
message
food choice
NUTRITION KNOWLEDGE
PLANNED BEHAVIOR
INFORMATION
CONSUMPTION
HEALTHINESS
ATTENTION
PRODUCTS
MESSAGES
CONTEXT
HELP
Ubicación del archivo
http://dx.doi.org/10.3390/nu14081547
Categoría OCDE
Nutrición y Dietética
Materias
etiquetas de advertencia nutricional
frente del paquete
alimentos procesados
motivación para comer
mensaje
elección de alimentos
CONOCIMIENTO NUTRICIONAL
COMPORTAMIENTO PLANIFICADO
INFORMACIÓN
CONSUMO
SALUD
ATENCIÓN
PRODUCTOS
MENSAJES
CONTEXTO
AYUDA
Título de la cita (Recomendado-único)
Effect of Warning Labels on Consumer Motivation and Intention to Avoid Consuming Processed Foods
Identificador del recurso (Mandatado-único)
artículo original
Versión del recurso (Recomendado-único)
version publicada
License
CC BY 4.0
Condición de la licencia (Recomendado-repetible)
CC BY 4.0
Derechos de acceso
acceso abierto
Access Rights
acceso abierto
Referencia del Financiador (Mandatado si es aplicable-repetible)
ANID-FONDECYT 11170495
ANID FONDECYT 11170495
Id de Web of Science
WOS:000785674900001
Colecciones
Colección Publicaciones Científicas
Colección ANID
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