Repositorio
Institucional

Adasme-Berrios, Cristian

Aliaga-Ortega, Luis

Schnettler, Berta

Parada, Manuel

Andaur, Yocelin

Carreno, Constanza

Lobos, German

Jara-Rojas, Roberto

Valdes, Rodrigo

Effect of Warning Labels on Consumer Motivation and Intention to Avoid Consuming Processed Foods

MDPI

NUTRIENTS

en

Nutritional warnings (NWs) as a front-of-package label were implemented as a public policy aiding consumers with recognizing processed foods with high levels of critical nutrients (sodium, saturated fats, carbohydrates, and calories). However, in spite of this tool being well positioned in consumer decision making, there is little extant knowledge about the relationship between the message sent by NW, nutritional knowledge, consumer motivation, and the intention to avoid consuming processed foods. To understand these dimensions' relations, a theoretical model was created and subsequently tested through structural equations. We applied a survey to 807 home food purchasing decision makers. The results show that the direct effect of NW messages raises the intention to avoid processed foods, while eating motivation is negative in its direct effect on the same avoidance intention. However, the message sent by NWs had a mediating effect between the intentions to avoid processed food and eating motivation but showed no such effect on nutritional knowledge. This suggests that the message sent by NWs was able to turn negative eating motivation into positive eating motivation to avoid processed foods. In conclusion, NWs help mitigate eating motivations, as well as boost the intention to avoid processed foods.

artículo original

This research was funded by ANID, Proyecto Fondecyt de Iniciacion, no. 11170495.

Esta investigación fue financiada por ANID, Proyecto Fondecyt de Iniciación, no. 11170495.

10.3390/nu14081547

PDF

nutritional warning labels

front-of-package

processed foods

eating motivation

message

food choice

NUTRITION KNOWLEDGE

PLANNED BEHAVIOR

INFORMATION

CONSUMPTION

HEALTHINESS

ATTENTION

PRODUCTS

MESSAGES

CONTEXT

HELP

Nutrición y Dietética

etiquetas de advertencia nutricional

frente del paquete

alimentos procesados

motivación para comer

mensaje

elección de alimentos

CONOCIMIENTO NUTRICIONAL

COMPORTAMIENTO PLANIFICADO

INFORMACIÓN

CONSUMO

SALUD

ATENCIÓN

PRODUCTOS

MENSAJES

CONTEXTO

AYUDA

Nutrición y Dietética

Salud Pública y Ambiental

Otras Especialidades de la Psicología

Effect of Warning Labels on Consumer Motivation and Intention to Avoid Consuming Processed Foods

artículo original

version publicada

CC BY 4.0

CC BY 4.0

acceso abierto

acceso abierto

ANID-FONDECYT 11170495

ANID FONDECYT 11170495

WOS:000785674900001